Dollar Savers Questions and Answers

1. I have advertised before and gotten nothing; advertising does not work.
2. I don't know if direct mail can help my business.
3. Why should I track the effectiveness of my advertising?
4. You are more expensive than your competition why should I consider you at all?
5. Why do you want my email address?
6. I don't sell to households; I sell to directly to businesses. I don't think you can help me.
7. Why do I need help with a mailing? I can do that myself.

I have advertised before and gotten nothing; advertising does not work.

Advertising that is directed at the wrong market segment or advertising that is boring and easily ignored is ignored. Good advertising works; bad advertising costs money.

People love to buy stuff but the market is very competitive and buyers are finicky. Too many business owners make supposition about what people want to see and hear. Some business people create marketing copy that advertises the wrong information and therefore doesn't work..

However, advertising does work. Give us a call. We would be happy to help with a post mortem on what didn't work. We would be happy to help create some ideas that would help your business. Free advice is free and without obligation. Good advertising helps you sell easier. Good advertising helps you make more money. Good advertising helps save you time. Good advertising helps keep your employees happier. Are these enough good incentives for you to call us?

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I don't know if direct mail can help my business.

Return on investment should always be a concern. We work very hard with you to maximize your return. We are very careful with the fine subtleties that can make a difference. Let's stop and think about this. Really, you do not always get a huge response to a shared mailing. It takes time to build traffic. It takes time to perfect your message to your marketplace. Does the investment make sense? To answer this question you have to answer a crucial question? What is the value of a repeat customer over 5 or 10 years? This is unique for your type of business and there are statistics for your industry from within your trade association. We can help you with these numbers also. This value is critical to understanding the return on investment for finding new customers.

You will reach prospects and get new customers through direct mail. New clients that need your services over an interval that you understand. They also know neighbors and family who need and use your services. These benefits from Dollar Savers are indirect and you are responsible for the quality services and customer care to make them raving happy customers. The raving customers are your responsibility, ours is to introduce you to new folks who need your services. Can Dollar Savers help you build your business? Can we build a long and profitable relationship together? This is your decision. Do some calculating on the value of a new customer.

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Why should I track the effectiveness of my advertising?

Not every advertising piece works, but every advertising piece costs money. By tracking the effectiveness of your advertsing, the better you will understand what offers work and what offers do not work for your business. You, as the business owner, can rest assured that you are not wasting your money by investing in ineffective advertising when you deal with Dollar Savers.

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You are more expensive than your competition why should I consider you at all.

Great question! It is a question that we love to answer. There are so many good answers and here are several.

We are much more nimble in the marketplace. For example, we update our mailing list every month. Is this important? Well consider this fact. In the last year, many D/FW Metroplex communities have added thousands of households. This is incredible. These are households that are new to the area. They need to build new relationships to fix their cars, care for their lawns, new resources to feed the kids. This is an incredible opportunity to meet new customers who are ready to build new buying habits. Our clients understand these are important to meet and find our ability to be nimble very valuable.

Our competition is out of Boston, or Florida or California. Local markets are just so many zip codes in Texas or Virginia. Our competitors update their mailing lists once a year. Our clients are creating new relationships with the new neighbors who need dry-cleaning and carpeting and a local doctor; months ahead of their coupon competitors with the competition. Our clients are willing to pay a few more cents for the advantage of being flexible and nimble in the marketplace.

Want another reason? Each Dollar Savers office is intimately involved in the neighborhoods, in the chambers of commerce; reads the local news, sees the new streets and sub-divisions coming in and understands the sensibilities and preferences of their local marketplace. We know this because we have made mistakes and stopped to figure out what went wrong. When you hire Dollar Savers you are hiring an entrepreneur who is intimately involved in his or her local market. Our intimate knowledge helps create more effective advertising for your business. As entrepreneurs, we understand our success is based on your success. Now whom do you want leading your wagon train: faceless bureaucrats and worker bees or your local entrepreneur wagon-master who knows the turf.

As entrepreneurs, we watch out for our clients in intangible ways, helping with creative ideas; maybe suggesting new market areas or helping introduce our clients to new strategic and profitable relationships. It bears repeating; we understand that any way we can help our clients make more money is good for our own business.

We are more flexible and creative with the technology that is available through the Internet and through high technology, in general. The world just seems to be speeding up. As smart retailers and service providers you don't want to be left behind because your have a slower response time to deal with change. Our clients appreciate our nimbleness in dealing with Technology and other productive resources available to the marketplace.

Want some more reasons why we are a better value? Give us a call. We would be happy to have a conversation on the subject. We are better. We bring better value to the marketplace. Our happy clients understand that.

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Why do you want my email address?

I can completely understand concern regarding your email account. Spam is a real nuisance. You are likely also concerned about viruses in attachments. It would be very easy to send you your advertising proof by email. It is fast and easy and allows feedback very quickly. I send proofs in a PDF file. Virus writers cannot abuse the PDF format. I will also describe the attachment in the subject line to clearly identify your proof. Be aware that just because the email says it is from me, it may not be a legitimate email. Email spoofing is a daily hazard and annoyance. Always look for better authentication from the subject line and the body content from any email you get with an attachment.

I also have no interest in selling your email address to marketers. I can promise you that we will do nothing which would jeopardize our long-term relationship.

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I don't sell to every household; I sell directly to businesses. I don't think you can help me.

Business to Business can do very well in the shared mailing. We include every local business in our mailing. We also include the highest income households which could easily include business owners; key people in local business or maybe that "hard to locate" home based business that you could help.

Stop and calculate your marginal return on sales. Stop and calculate the value of a repeat customer for the next 5 or 10 years. Our mailing can introduce you to new repeat customers that you might never otherwise meet. It also makes you appear more substantial in the marketplace to be seen advertising. It is also another way to break through and get noticed by that prospect who is not giving you their undivided attention. Compare all these values against the few cents per household with the shared mailing. Even a minimal return in the marketplace makes the investment a good marketing buy.

A combination of passive marketing and active marketing can help you save time to more actively generate sales whether you are the business owner of just a commission salesperson.

You are very good at what you do and your company is very good at customer service. You get a new customer and you are very likely to keep them forever. Let's have a conversation about how we can partner together to connect you to more repeat customers

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Why do I need help with a mailing? I can do that myself.

There are many types of mailing that you can do yourself: say for example a mailing to a very specific company or a handful of companies; but you must also be aware of your costs for such an undertaking. You know that mailing out 50 letters can take hours of preparation. Time is money. Have you been really happy with the return on sending out 50 letters?

Look at an alternative. Can you imagine the power of 5000 large post cards in 4 color printing on both sides with a compelling message to prospects who are very closely matched to your services. Would it be good for your business to have 40-100 new prospects call your office to clarify your offer from a mailing that was very little work for your company?

What would you expect to pay for such a mailing? Look at all that preparation. Printing, artwork, typesetting, proofs, paper selection, a mailing list, addressing the mail .

Would you believe that the whole process could be handled for as little as 35 cents apiece for 10000 pieces. The price per piece goes down as the number of mail pieces goes up. Yes, that price includes postage. It this sounds ridiculous to you, we need to talk. Stop and do some figuring and determine what a new repeat customer is worth for your business. Wow, this might be worth some thought, huh. Give us a call and we can discuss some ideas that can work for you.

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