Solo Mailings
A solo mailing can be a great way to reach a select market
in need of your services. Does it make sense for your business?
We have lots of information to help you better understand
how a solo mailing can help. Are you an expert in advertising?
It doesn't matter. Whatever your particular needs, this page
has useful information for you. Feel free to call and have
a conversation. We would be pleased to cooperate together
for success.
The process can be daunting- a lot of work, effort and creativity is needed. We can help. There is a lot of information to process. We are experts in the mailing business. It is what we do and we have years of experience. We can help you better understand the challenges and opportunities of advertising. Do you need an overview to help add clarity to your understanding? We can help prevent you wasting your advertising dollars on a bad investment.
We are your experts in the mailing business. Feel free to ask us for advice. We have been in this business a long time. We are successful because we have helped a lot of companies succeed at effective advertising. We enjoy helping companies succeed with their advertising. We look forward to helping you and to building a long and profitable partnership in success.
What businesses are a good fit for solo mail?
Feel Free to ask us for advice
What is a solo mailing?
A solo mailing is a stand alone piece of literature targeted to a very specific market niche. A solo mailing is a great way to reach a select market with your message. We specialize in the oversized postcard or brochure that sticks out of the usual stack of mail and gets noticed.
The best size is a piece that sticks out in the mailbox. Of course, it has to be a size acceptable to the US Post Office for scanning through their equipment. The message can be displayed on either one side or 2. We usually recommend 4 color printing and using both sides of the page because you get more bang for your money and we want your mail piece to have "the look".
What businesses are a good fit for solo mail?
If
you sell to a very specific market; and you sell high-end
services or merchandise, you are a great fit for a solo mailing.
Also, are you trying to build a clientele of regular customers
or clients. These are both great reasons to create a compelling
solo mailing campaign.
A good mailing list is a key to success. A complete list of characteristics may include income, race, creed, education, what they own, what they don't own, where they live, what they drive, favorite sports activity, magazines they subscribe to - there just are an incredible number of markers to help distinguish your exact best prospect.
A great list of prospects puts you in contact with people who want or can use your services. If you provide lawn-care services; a really good list would be homeowners with big lawns and high income. Further qualification might be a single or two-income family; older without kids living at home. The small details really count in selecting your list.
If you provide lawn-care and your mailing is going to routes with apartment buildings or zero lot line housing or condominiums; no matter how attractive your mailing; you are wasting your time and your money at the same time you are fraying your nerves. You don't need bruises to your self-confidence; you do need accurate dependable data.
We are your mail experts.
There
are so many options for saving money with postage and so many
pitfalls with the U S Postal Service that can cost you money
if you don't understand exactly what you are doing.
You know when you want your piece in the hands of your prospects. With good planning, there is plenty of time to create an effective piece that you can show to your colleagues, your customers: anyone whom you trust to make intelligent, thoughtful and useful comments about your mailing. We want the most effective mail piece that can be created. It takes about 10 days to get from a list into the US Post Office. You can take longer, but not really much shorter. Give yourself plenty of time to edit and fine-tune your mailing piece.
Cost is based on the list and how much work had to be done to prepare the list. Rates for solo mailings just might surprise you. By pre-sorting and organizing the mailing for the Postal Service, the customer can save considerable funds in postage and create a mailing at a remarkable low single piece price without a lot of effort and creativity and energy on your part. Check out our turnkey resources to help you with your mailing piece. We have a talented group of independent professionals to help create an attractive mailing with a compelling offer.
It pays to know your advertising options. Give us a call and let us help you see a clearer picture of the many options in marketing and advertising that would be helpful for your business success.
Solo Mailing Requirements.
You don't have to mail all 10000 solo pieces at once. But you do need to commit to the minimum 10000 printing and preparation. Does this sound like too much? Or are you a little overwhelmed by what can be a scary and confusing subject. We have some other great options for advertising. Check out the shared mailing information . What ever you want to do, always see us as a no obligation resource for growing your business.
Feel Free to ask us for advice.
We have been in this business a long time. We are successful because we have helped a lot of companies succeed at advertising and successfully increasing income. We really enjoy the advertising and marketing business and enjoy helping companies succeed with their advertising. We look forward to helping you and to building a long and profitable partnership in success.